Bibliograph

From an idea to Disney, how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C.S. Jennings

Type

Label

From an idea to Disney, how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C.S. Jennings

Language

eng

Bibliography note

Includes bibliographical references (pages 98-99)

resource.biographical

contains biographical information

Illustrations

illustrations

Index

no index present

resource.interestAgeLevel

010-012

resource.interestGradeLevel

004-006

Literary Form

non fiction

Main title

From an idea to Disney

Nature of contents

bibliography

Oclc number

1060594644

Responsibility statement

Lowey Bundy Sichol ; illustrated by C.S. Jennings

Series statement

From an idea to ..

Sub title

how branding made Disney a household name

Summary

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--, Provided by publisher

Table Of Contents

Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later

Target audience

juvenile

Classification