Bibliograph

Enchantment, the art of changing hearts, minds, and actions, Guy Kawasaki

Type

Label

Enchantment, the art of changing hearts, minds, and actions, Guy Kawasaki

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Enchantment

Nature of contents

bibliography

Oclc number

635459572

Responsibility statement

Guy Kawasaki

Sub title

the art of changing hearts, minds, and actions

Summary

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description

Classification